In the end of 2007 a store of Czech cosmetics under Botanicus banner was opened in Samara. The launch required $27000 investment is expected to pay back in a year. The project is developing on franchising terms. The assortment is set at 20sqm trade area and comprises natural soap, products based on herbal extracts, aroma oils as well as some food stuff. All the products are claimed to be made of ingredients cultivated at a farm owned by Botanicus. Each cosmetic product contains pieces of fruits, petals and leaves, that is made to convince a consumer in pure naturalness of the products. Botanicus targets people with upper-middle income.