Beautytime.ru conducted a poll in a bid to find out the most popular direct selling brand. The voices allotted in the following way. 36% of respondents gave their hearts to Avon, matched stride by stride by Oriflame with 31%. Mary Kay is the most preferable brand among 24% of direct selling cosmetics users. Faberlic, the only Russian company in the top-four, fall behind with 9% of loyal respondents.