Brocard Group GmbH & KgaA and L’Etoile group of companies unveiled the integration of two retailers, Brocard and L’Etoile in Russia. L’Etoile requires total control over the local Brocard distribution arm. Brocard Group claimed to concentrate on retail development in Ukraine.
L'Etoile & Sephora, managed by Kurs group, have 286 doors and plan to have 300 ones in the end of March 2007. The company plans to expand by 140 shops in 2007 at least.
Brocard was established in Ukraine in 1994 to come to Russia two years later. At present the company is one of the leading distributors with its own retail chain of over 40 doors in Ukraine and 9 doors in Russia. On the Russian territory the company is represented by Parfum Line, a mass-market distributor. Brocard has four offices in Russia (Moscow, Saint Petersburg, Voronezh and Ufa), five offices in Ukraine and two offices in Germany and France.