Following Amway another major American cosmetics manufacturer, Nu Skin Enterprises, is coming to Russia. American company Nu Skin specializing in direct sales will start operating in Russia on April 24. Two of three company lines will be represented in Russia: Nu Skin cosmetic brand, and Pharmanex bioactive supplements. The Russian direct sales market volume makes up $ 4 bln., 90% of which fall at cosmetics. Chain retail trade is not developed in regions so direct sales replace it successfully. However, Nu Skin will face serious competition: Oriflame, Faberlic and Amway are represented in Russia.